MyOffers sought to develop key features of their site to enhance the user experience and overall credibility of the companies’ product offering.
Improvements were required to the layout and level of prize information, user feedback on entries and notifications, an emphasis on previous winners and the variety of related prizes to encourage members to complete further questionnaires.
The integration of user messages into a notification bar allowed MyOffers a method to personalise the experience for members, keeping them informed of entries and relevant current promotions.
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Design Considerations
- Enhance the use of prize content and imagery to encourage members to complete questionnaires
- Highlight relevant category prize winners
- Display personalised messages to users driven by site metrics
- Improve user profile notifications
- Bring the visual design closer to the rest of site
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Roles
Project Lead, UX / UI Design
