BT were seeking to develop and improve the effectiveness of messaging to their SME and public sector clients. A new structure for KCI (Keep Customer Informed) email messaging would ensure customers were kept up to date with all aspects of their service, from order confirmations through to equipment delivery and fault tracking resolution.
A review of existing messaging layout, combined with analysis and development of new UI requirements, enabled improved communication of pricing, delivery dates and the customers understanding of where they were within an order journey.
Concept Development, UX / UI Design