Online lead generation specialist MyOffers required a redesign of the homepage for their primary competition portal.
The objectives were to improve the overall layout, increase visibility of prize content, strengthen the connection between existing users and winner experiences, and streamline the sign-up process for new users.
The new fully responsive layout enhanced the variety and impact of prize promotions, surfaced relevant information for prospective users, and delivered tailored prize and account content for logged-in members.
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Design Considerations
- Effective use of prize content and imagery
- Promote and simplify the sign-up process
- Distinguish between latest, high value, popular and closing prize content
- Showcase prize winners and their experiences
- Integrate existing MyOffers social media activity
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Roles
Project Lead, UX / UI Design
