BT Mobile wanted a redesign of its handset product pages to improve clarity around device options, promotional packages, and tariff details across its online store.
The goal was to shift focus away from dense technical specifications and instead highlight features relevant to current offers, such as data bundles and Wi-Fi calling.
With the packages product card being repositioned closer to handset colour and memory selectors, users are given a clearer overview of pricing, availability, and feature combinations.
A compact handset summary was introduced to the tariff page, allowing users to adjust device configurations and instantly view updated package details and pricing.
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Design Considerations
- Drive higher conversion rates from handset product pages
- Streamline dense specifications into digestible, user-relevant feature summaries
- Optimise the layout to support intuitive comparison and selection of packages
- Enable dynamic updates to pricing based on user-selected handset configurations
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Roles
UX / UI Design
