As part of a company-wide rebrand, Goldman Sachs sought to improve how Institutional Investors and Financial Intermediaries discover and evaluate fund products within its Asset Management division.
Our challenge was to deliver effective search and results filtering, combined with simple navigation across a vast product landscape, to inform and instil confidence in clients investment decisions.
-
Design Considerations
- Intuitive filtering and search interactions to help users quickly find relevant products
- Structured results into logically grouped related funds, improving research and comparison
- Delivering ‘At a Glance’ product overviews alongside in-depth performance data and investments objectives
- Accessible relevant fund literature for comparison or off-site research
- Effective use of industry insights and market trends to inform and enable the clients about their investments
-
Roles:
UX Design
-
View Site
Goldman Sachs Asset Management
