To compliment various Above the Line campaigns, BT required ongoing production of promotional banners throughout their site and across all their consumer product offerings. Artwork for BT Mobile, BT Broadband, BT Sport and various promotion clients were produced alongside those informing and highlighting tailored benefits and services for existing BT customers.
Daily updates, highlighting sporting fixtures and events available to subscribers alongside monthly updates of new movie and television series content premiering on the BT TV Store were produced in accordance to external Studio rules with regards to treatment of source artwork, use of logos and relevant copyright statements.
Visual guidelines were produced for the implementation of new BT Sport channels identities across imagery for the whole BT Consumer site. Templates indicating order, positioning, size and use of copyright text content were agreed and produced for all relevant device breakpoints.
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Design Considerations
- Deliver required artwork within agreed design or style guidelines specific to the campaign
- Be reactive to day to day business requirements with regards to consistency across the department and short brief turnarounds
- Consistency of positioning, size and ordering of competition logos, channel logos and copyright text
- Templates to adhere to agreed column grid and layout of existing site
- Visual guidelines usable by the Studio team with all relevant breakpoints and dimensions included
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Roles
Visual Design
