Online lead generation specialist MyOffers required a redesign to the homepage of their main competition portal site.
The new design should improve the overall layout and number of prizes being promoted, highlight a greater relationship between existing users and winners experiences and enhance the speed and simplicity of the signup process for new users.
The fully responsive layout increased the variety and effectiveness of prize content being offered, highlighted relevant information for potential new users whilst delivering tailored prize and account content for existing, logged in members.
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Design Considerations
- Improve the use of prize content and imagery
- Promote and simplify the sign up process
- Distinguish between latest, high value, popular and closing prize content
- Highlight prize winners and their experiences
- Incorporate existing MyOffers social media activity
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Roles
Project Lead, UX / UI Design
