To support various Above the Line campaigns, BT required ongoing production of promotional banners across their website and all consumer product offerings. Artwork was created for BT Mobile, BT Broadband, BT Sport, and promotional partners, alongside assets highlighting tailored benefits and services for existing BT customers.
Daily updates showcased sporting fixtures and events available to subscribers, while monthly updates promoted new film and television content premiering on the BT TV Store. All artwork was produced in line with external studio guidelines regarding the treatment of source material, logo usage, and copyright requirements.
Visual guidelines were developed to support the rollout of new BT Sport channel identities across the BT Consumer site. Templates were created to define the order, positioning, sizing, and use of copyright text across all relevant device breakpoints.
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Design Considerations
- Deliver campaign artwork in line with agreed design and style guidelines
- Respond quickly to day-to-day business needs while maintaining consistency across the department
- Ensure consistent positioning, sizing, and ordering of competition logos, channel branding, and copyright text
- Provide visual guidelines for the Studio team, including all relevant breakpoints and dimensions
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Roles
Visual Design
